Services ADVERTISING CAMPAIGNS & CREATIVE DEVELOPMENT Conceptualizations; copywriting and editing; layout and graphics; execution of: print, point-of-purchase, broadcast, outdoor and interactive advertising; collateral and corporate ID. MEDIA Complete pre-purchase media research and analysis, purchase of print, broadcast, outdoor and interactive media, and post-buy analysis. We are constantly looking for the new media idea for our clients. PRODUCTION Bidding, purchase and supervision of all print, broadcast and interactive production; in-house typesetting, graphic design and production. PUBLIC RELATIONS Innovative management of your public image to achieve prescribed goals. SALES PROMOTION Planning and promotion of specialized sales events; third-party coordination; sweepstakes and contest design; full legal coordination. BRAND POSITIONING Get more results from your marketing budget by achieving the most meaningful Brand Positioning and Brand Platform Strategy for your company in each category. MARKETING STRATEGY Analyze your current and past marketing communications strategy: budget, allocations, targeting, media plan and vehicle selection. Determine options for optimizing ROI, and develop comprehensive 6 month to 3 year marketing plan. DIRECT MARKETING Design and implementation of direct marketing programs: research, target marketing, testing, pre- and post-market analysis, and list acquisitions. CONSUMER INSIGHTS “Benefits Testing” is a process that identifies and prioritizes important selling points of the product to best elicit response from your target customers. “Benefits Testing” is based on the premise that customers have important needs or “hot buttons” based on the strengths or benefits of a product. “Benefits Testing” will ascertain the strongest single message to attract the target customer. EVENT MARKETING Design and implementation of special events and cause-related marketing programs. EMPLOYEE PROGRAMS Employee communications, media training, and incentive programs. INTERACTIVE SERVICES Development of retail kiosks, cd and dvd mailers, video conferencing and intranet corporate communications CRISIS COMMUNICATION Direct contingency planning and solutions. CO-OP ARCHITECTURE Leverage the synergies of complimentary brands by forging strategic partnerships that reciprocate added-value.

Marketing Public Relations Strategic Marketing Powerful Internet Marketing Advanced Sales Training Research Media Buying Production Direct to Designer Behavioral Marketing Consulting Direct Mail Social Marketing Creative Professional Copywriting Billboard Advertising Brand and Image Building Corporate Identity Logos Websites (Web 2.0) SEO Social Media Marketing Lead Generation Graphic Design DVD Development

Copyright 2009, The Potter Agency